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Authenticity is the new currency of destinations

28 September 2022 | Conference & Meetings World | CMW

Matthias Schultze, managing director of the German Convention Bureau, describes how destinations can harness their authentic character through a collaborative approach Why do we attend business events? It’s a key question that needs answering for our industry to enjoy continued relevance and success in the future. Post-Covid – or rather, with Covid – we see that people crave face-to-face encounters, which opens up substantial opportunities for the events community to create experiences that matter for attendees.

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